October 6, 2007
by Brad Allenby for the Arizona Republic
When I was younger and in charge of AT&T's Design for Environment program, I once suggested to a Bell Laboratories design team that we create a “sustainable telephone.” We all thought it was a great idea, until someone asked me what one was and how it differed from an “ordinary” telephone. Would it “save the Earth”? Or perhaps “achieve social justice”? That seemed a lot to ask of a simple telephone.