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Park Howell

Park Howell
Instructor, School of Sustainability
President, Park&Co

Park Howell has been in advertising for 30 years, has run his own agency for 20 years, and has been steeped in business storytelling for the past 10+ years. He is the founder of the Business of Story, a proven platform based on his 10-step Story Cycle system to help business leaders achieve epic grow for their enterprise and their people.

His podcast features authors, screenwriters, makers, content marketers and brand raconteurs who share their storytelling tips and techniques to help listeners engage their audiences and move them to action.

He has also created and teaches the communications curriculum for the Executive Master of Sustainability Leadership program at Arizona State University. He turns international executives into Chief Storytelling Officers to advance their social initiatives further, faster.

Park was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. The following year, his agency was recognized among the Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce.

He is a graduate of Washington State University, and combines his degrees in communications and music composition and theory to help businesses grow through the power of story.

BA, Communications and Music, Washington State University