Our Energy-Efficiency Paradox: Psychological Barriers to "No-Brainer" Solutions

Elke U. Weber


Elke U. Weber

  • Jerome A. Chazen Professor of International Business
  • Founder and Co-Director, Center for the Decision Sciences (CDS) and the Center for Research on Environmental Decisions (CRED)
  • Columbia University

Of all environmentally relevant decisions, the adoption of energy-efficiency technologies would appear to be a "no-brainer," yet these solutions are vastly underused. In this talk, Dr. Weber will highlight the psychological reasons for this paradox and suggest ways in which we can harness cognitive limitations to spark greater adoption of win-win solutions.

Learn more »

Wednesday, November 30, 2011
9:30-11:00 a.m.
Please RSVP to Estella O'Hanlon
Room 220 (Turquoise Room), Memorial Union
Arizona State University at the Tempe campus


vision

Established in 2007, the School of Sustainability brings together multiple disciplines and leaders to create and share knowledge, train a new generation of scholars and practitioners, and develop practical solutions to the most pressing environmental, economic, and social challenges of sustainability - especially as they relate to urban areas.

About Our School »

What is Sustainability? »